First lesson: Realize that most of your attendees will sign up at the very last minute...
They will wait and see. Who is going? Which company is joining? Will I be free? Will the ticket price actually increase?
So if you happen to be organizing a conference/event that's just 2 weeks away, and don't have many registrants yet, relax! They will register nearer to your event.
Underdog Marketing Conference
When we started Daily CMO – we thought that it will be a good idea to run a conference. Conferences bring people together and grow your network. It was a way to growth hack Daily CMO.
1 week into setting up, we realized how tough it was to organize a conference. From inviting the right speakers, getting them to say yes, securing a venue, budgeting, to promoting the event – there were challenges along the way.
In this post, I'll share with you the marketing lessons that we've learned organizing Underdog Marketing Con. Hopefully, it'll help you run a more successful conference than us.
Table of contents:
- Don't rely only on paid ads.
- Provide food.
- Leverage other people's networks.
- $0 partnership strategy.
- Focus on sales before marketing.
- People will be last-minute!
- Create superfans.
- Lift your audience up.
- Build in public.