Yi Xian is the founder and brains behind Malaysia's favourite oversized water bottle brand, Over Malaysia.
Reuben chats with Yi Xian and learns how he kickstarted his journey in building a successful e-commerce business, how the company growth hack its way into a 7-figure revenue and why it's important to build a business that has a clear vision (other than selling awesome products).
With Yi Xian's down-to-earth personality, he shares his learnings, insights on optimising paid advertising, biggest mistakes and business advice that are sure to be inspiring to anyone who is growing an e-commerce business.
🎤 Catch Yi Xian at the Underdog Ad Con and learn how he successfully scales his e-commerce business from scratch.
✉️ Sign up for the Daily CMO email.